Search Engine Optimization Tips

The Internet was once widely referred to as "The Information Super-Highway" and to this day that is what it still is in essence. Yes it is also the greatest marketing utility on the planet but that is only because of its ability to get information that people are looking for in front of their faces. So how do you find information online? Most people are going to go to a search engine. Its a simple process and most people just do it naturally. So if you had a website and you wanted to market it, where would be the best place to market your website online? The search engines, naturally.

Today I want to talk about search engine marketing, more specifically search engine optimization. Many people dont refer to search engine optimization as search engine marketing but I think anything that gets you listed in search engines is search engine marketing. Therefore search engine optimization is definitely classified as search engine marketing. With that understanding we can move on to the fact that there is two ways to market your website within search engines either through paid inclusion (usually Pay-Per-Click) or organic inclusion. Today I am only going to speak about getting your website organically included in search engines through search engine optimization.

So we are going to start off by focusing on what the search engines find important on your website. There are two factors which search engines take into consideration: on-site optimization and off-site optimization (link popularity). On-site optimization refers to your title's, descriptions and keywords within all your content. Off-site optimization refers to your link popularity and this is one of the most important things in your search engine optimization campaign.

My top two methods of building your link popularity are forum marketing and article marketing. Those two methods are definitely two great ways to build backlinks to your website. Backlinks from other relevant websites are how search engines know that your website is relevant and important to that relative niche. So of course you want to get as many backlinks as possible and from websites that relate to your website as well, especially the ones with a high Google Page Rank.

If you want to learn 5 advanced search engine optimization tips then read this article: Advanced Search Engine Marketing Tips

Take advantage of these search engine marketing tools:

Search Marketing Lab: Hire you own personal search engine marketing expert to guide you on what you need to do to get your website listed within the top ten in Google and other major search engines.

SEO Elite: If you want to rank #1 in the major search engines then you need this utility. Find out all information about why your competition rank the way the rank, find out who is the linking to them and which authority pages are linking to them.

Keyword Elite: If you are running a Pay-Per-Click campaign this is the tool you need to find the best keywords to use in order to get the most cost effective keywords.

To Your Success,

- Alexander Day
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